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Oliver Ashford - Managing Director ParkIT - Photo

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Ready to Make Your Next Holiday Extra Special!

We've upgraded our services to ensure you get the help you need in lightning-quick time. Our team is ready to assist in any way we can. The easiest way to reach us is via live chat (check our opening times).

We've worked hard to make our services more flexible, with FLEXTRAS - when you book with Holiday Extras, you'll enjoy the most flexible terms available. Plus, we're continuing to enhance our app with innovative features like HEHA! - The Holiday Extras Holiday Assistant, making it easier and faster than ever to search, book, and save.

Thanks for choosing Holiday Extras. Wishing you happy travels!

Oliver Ashford

Managing Director BookFlowGo


My journey so far

My HX journey began in 2007, joining Airparks as their first Project Manager. What a ride it's been, growing with the business and moving through roles as Head of Tech, General Manager, Director and Managing Director across various areas of the group.



In my current role as MD of BookFlowGo we have united our 3 b2b technology businesses; bringing together Parkspace (pre-book), ParkIT (operations) and our recent acquisition Future Generation Services (hardware). It means we have autonomous platforms that can combine as a turnkey solution that enable us to help airports across the globe to deliver 'less hassle, more holiday' for all of their customers.



Life before Holiday Extras

My first ever job was at 11 years old, playing James in the Snowman at the Birmingham REP Theatre. I continued dancing, moving on to lecturing and teaching to supplement my student income which eventually led to being offered a role in Stomp. Stage life just wasn't for me, so I decided to go in a completely different direction, working as an expatriate tax adviser for KPMG in Canary Wharf (talk about a pivot!). Roll on 5 years and a chance encounter with Airparks Operations Director led me to leave my finance role and join on their mission to grow throughout the UK!



Life outside Holiday Extras

Life outside revolves around family; mini weekends away, renovation projects, theatre trips and a little bit of footy. Patsy is a choreographer so is always on the go and our 2 boys keep us busy with all of their social commitments. If there's any spare time over and above that, then our boys insist we play the various games they've invented. They will follow in my footsteps - brought up to support the Blues (BCFC) despite all of the heartache that comes with it.



Favourite places

Picking one just isn't an option - there's too much to see and experience:
Place to chill - Broadway village, Cotswolds
Place for nostalgia - Alghero, Sardinia
Place to party - Miami, Florida
Place to ski (and party) - Mayrhofen, Austria
Place for food - Rome, Italy