"If you're not enjoying what you do, you're doing it wrong!"

I am fortunate enough to have, in my opinion, THE best role at Holiday Extras. It's my job to push us forward to be more innovative, covering a broad range of areas.

It's about how we use new technologies and AI to drive the business into the future, and how we create the best working environment so we can keep our incredible team supported and motivated.

I'm fortunate enough to have an incredible team around me, full of people far smarter than me, and it's my responsibility to help harness all of their incredible talents to maximum effect.

NO FUN, NO POINT!

It's lit up as a giant neon sign in our group CEO Matthews office, reading 'no fun no point' so if that isn't a call to arms, then what is?

When I'm not working on growing the business, you might find me giving a talk on AI, designing workshops, or orchestrating fun and games for the team, like a crazy version of Squid Game on campus with 200 people (don't worry, nobody died!!!), or a Stranger Things themed escape room!

NO HUMAN LEFT BEHIND!

It's also my job to ensure that the ENTIRE group has the tools, permission, and opportunities to fully augment themselves with AI.

I'm extremely passionate about AI being the ultimate leveller, giving everyone the same level of opportunities. We are very quickly approaching a world where determination and imagination are going to be the only currencies that matter. So let's make sure we get everyone on board!.

Life before Holiday Extras

I joined HX straight out of university in 2009! In all that time, I've never had any reason to leave because there is such an incredible culture of innovation and development here. I started in online advertising but very quickly broadened my role as I saw so much opportunity to grow the business. I've always been a bit of a data geek, so I'm quite good at spotting opportunities amongst all the noise. At uni I studied marketing & advertising, and somehow squeeked away with a first class honours degree (despite having far too much fun!)

Life outside Holiday Extras

I have three amazing kids who keep me extremely busy. You'll often find us on some new adventure, making a game or competition out of anything and everything. I'm a big sports fan, I could watch pretty much any sport if there is a competitive element to it. I try and keep active and my kids definitely help with this! I love learning new creative skills and getting better at storytelling with audio and visuals, whether it's producing video content, creating new ways to visualise concepts and ideas, or even writing and recording raps for charity!

What's your perfect holiday?

My perfect holiday is anywhere that has adventure, fast rollercoasters, and ice cream! My kids are already budding thrill seekers too, standing tall on tiptoes in an attempt to be big enough for any rides with height restrictions!

Inspiration

Anyone who is prepared to actively seek out the things that make them most uncomfortable as a way to improve themselves, is a huge inspiration to me.